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Recent blog posts

Easter paintings by Tove Jansson

Easter paintings by Tove Jansson

As Easter approaches, we thought we would share the four beautiful Easter paintings Tove Jansson created in 1950. The Moomin Easter illustrations were made using a mix of ink, gouache and watercolour, and feature some of our most beloved Moomin characters celebrating different Easter traditions. 
  • April 16, 2025
  • 1 min read
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Mother's Day Gifts For Moomin Fans

Mother's Day Gifts For Moomin Fans

Mother’s Day is a time to appreciate the mother figures in our lives. Whether it’s your mum, grandmother, or a mentor, a thoughtful gift can make their day special. Inspired by Moominmamma’s warmth and kindness, we’ve put together a selection of Moomin-themed gifts. From cosy mugs and Moominous bags to jewellery and keepsakes, there’s something for every Moomin fan. Read on for the perfect Mother’s Day gift ideas.

  • March 14, 2025
  • 3 min read
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Moomin Christmas Gift Guide

Moomin Christmas Gift Guide

Embrace the joy of giving with a dash of Moomin magic, whether you're shopping for a dedicated Moomin fan or introducing someone to these beloved characters for the first time. Our guide is filled with a delightful selection of Moomin-themed treasures that will surely capture the holiday spirit and bring smiles to your loved ones faces. From charming stocking fillers to heartwarming Moomin Christmas cards, explore the perfect gifts for every member of the family, from the littlest to the biggest Moomin enthusiast.
  • December 09, 2024
  • 3 min read
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MOOMIN 80

MOOMIN 80

80 years have passed since the first Moomin story, The Moomins and the Great Flood, was published in 1945.  Penned by Tove Jansson during WWII as a fairytale to comfort herself during dark times, it mirrors the realities of millions of displaced people seeking refuge. Following Moominmamma and Moomintroll’s quest to find a new home and the missing Moominpappa, the story lands in what will become known as Moominvalley. There stands a tall blue house – a joyful place where everyone is welcome, whoever they are, whenever they come. The Moominhouse is a symbol of security, shelter and a sense of belonging. These are universal needs. Timeless needs. They are as true today as they were 80 years ago.
  • October 24, 2024
  • 2 min read
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