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Moomin Family
80 years have passed since the first Moomin story, The Moomins and the Great Flood, was published in 1945.  Penned by Tove Jansson during WWII as a fairytale to comfort herself during dark times, it mirrors the realities of millions of displaced people seeking refuge. Following Moominmamma and Moomintroll’s quest to find a new home and the missing Moominpappa, the story lands in what will become known as Moominvalley. There stands a tall blue house – a joyful place where everyone is welcome, whoever they are, whenever they come. The Moominhouse is a symbol of security, shelter and a sense of belonging. These are universal needs. Timeless needs. They are as true today as they were 80 years ago.
  • 2 min read
Get ready for the new school year with our ultimate guide to Moomin-themed back-to-school essentials! From adorable backpacks and playful pencil cases to cosy socks and charming bits and bobs like key rings and stickers, we've got everything you need to start the term with style and joy. Discover how these Moomin-inspired products can help you stay organised and creative throughout the school day. Whether you're shopping for school supplies or looking to add a touch of Moomin magic to your routine, this guide has all the must-have items to make your back-to-school experience truly special.
  • 2 min read


Beautiful hand crafted Moomin felt hanging decorations, exclusively available at Oxfam UK! 

Since 2017, Moomin Characters and Oxfam have shared a wonderful partnership grounded in mutual shared values of love and equality. This spring, Oxfam launched their first exclusive Fair Trade Moomin products range, handcrafted by the skilled artisans of Hatale, in the foothills of the Himalayas!

  • 2 min read

Father's Day is fast approaching, and what better way to celebrate those remarkable father figures in our lives than with a touch of Moominpappa magic?

We have put together a delightful gift guide inspired by none other than the one and only Moominpappa, ensuring your Father's Day is filled with love, joy, and Moominous treasures.

  • 3 min read

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